— We are marking our centenary in 2021 passing through a long history of Dream-makers and their realized dreams.
— Our history starts with Guccio Gucci opening the first workshop and store in Florence in 1921.
Many pieces of our path have been collected in the Gucci archive, which can be found in Palazzo Settimanni in Florence.
— Acquired by the family back in 1953, it represents more than just a physical part of the brand, but also a metaphorical one. In fact, throughout the past it has been a factory, a workshop, and a showroom.
“I have restored to the Palazzo a fairy-tale aura which, for instance, allows the small entrance hall to become a gateway to a dream dimension. I envisaged it as a sort of secret place within the House, an inner sanctum from where one sets out for Gucci’s holy lands”.
Conceived by Alessandro Michele as a way to celebrate and give value to every step contributing to achieving where we are today. The vision of the Creative Director has joined that of the archivist, the historian, the anthropologist, the scholar, the psychoanalyst, and the philosopher, breaking new ground while tracing theoretical and experiential paths that go well beyond the displays.
“The archive is a memory palace” says Valerie Steele, director and curator of the museum at the Fashion Institute of Technology, who collaborated on the layout and curation of the public spaces.
Like a treasure chest holding more treasure chests inside, the archive is divided into themed rooms, named after the mantra-like words that are part of Alessandro Michele’s lexicon, words chosen to denote certain stages in his creative journey.